Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.
In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.
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Web content with virality factor:
First- when we say web content, we mean informative pages, blogs and articles. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.
Web content with search-ranking factor:
One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords. We make sure to maintained content pieces of the keyword ranking, and can guarantee sustained traffic from these pages.
Social media posts, hashtags and groups:
Social media is a great place for filtered traffic through dedicated groups and hashtags. In other words, social traffic will not be as voluminous like search, it still carries quality intent for conversions. In other words, you may get 5 rather than 100 users, but these 5 users will still have much higher conversion ratio and ROI than outbound channels.